Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘Writing’

All I Really Need to Know (about Copywriting) I Learned from Watching Dave Marinaccio

07.14.2010 · Posted in Advertising, Blogging, Copywriting, Life

The following is re-posted from a guest blog post on UrbanMuseWriter.com on July 2nd, 2010. Today is my last day at the coolest job I’ve ever had.  I’m a copywriter for the largest advertising agency in the  Nation’s capital – for a few more hours, at least. Two and a half years ago, I didn’t ...

Creating Take-Aways for Your Small Business

Picture this: you’re in the doctor’s office, waiting for the doctor, probably with no pants on, and you’ve got absolutely nothing to do.  So you pick up one of the many pamphlets available on a wall display.  One is about asthma, there’s another on heart disease, and another on bladder infection symptoms.  Maybe some of ...

What Is A Marketing Plan?

05.11.2010 · Posted in Advertising, Marketing, Planning, Public Relations

What is a marketing plan?  It’s a written document that lays out the following information: Who is your target market?  This group is made up of  your customers and potential customers. What is the market landscape?  Here you determine your competition and how you differentiate your company from theirs. What are your marketing goals?  This ...