Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘tv’

Understanding Advertising Media

05.24.2010 · Posted in Advertising, Marketing, Media, Traditional Tactics

As a small business owner, you have only pennies to spare for placing advertisements, so you’ve got to make them count.  It’s imperative to understand what your options are and the pros and cons of each marketing medium so that you can get the most bang for your buck. Television – Okay it’s not likely ...

Featured Small Business – Bats! meow

To kick off my new ‘Featured Small Business’ series, I’m starting with a family owned small business run out of quaint Midwestern town, Anderson, Indiana.  Aside from one little detail, Eric and Sheila Schroeder are your average, run-of-the-mill, hard working Hoosiers, designing and developing a high-quality product that caters to a very specific target market ...

Building A Media List for Your Small Business PR

03.24.2010 · Posted in Media Relations, Planning, Public Relations

“I called the newspaper and told them about my event, but nobody showed up to cover it!” How many times have I heard this?  Too many! You called the paper, hm?  Who did you talk to?  Do you even know?  It was probably the receptionist.  And unless you found a body, a bag of money ...