Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘tips’

Creating Take-Aways for Your Small Business

Picture this: you’re in the doctor’s office, waiting for the doctor, probably with no pants on, and you’ve got absolutely nothing to do.  So you pick up one of the many pamphlets available on a wall display.  One is about asthma, there’s another on heart disease, and another on bladder infection symptoms.  Maybe some of ...

Do Smart Phones = Smart Small Businesses? (or, Jillian wants a Palm Pre Plus!)

Most of the small business owners I work with are older (35-55) than the typical smart phone user, and while most have cell phones, smart phones are few and far between.  And that’s understandable.  Smart phones are typically more expensive initially, require a data plan and are generally intimidating if you’ve never used one before. ...

Are Children A Marketing Vehicle?

You bet.  Why?  Let me break it down for you. Women are the fastest growing market segment in America.  They’ve been gaining ground in making their own money, many are becoming the official breadwinners of the household, and they’ve taken over virtually all of the control of the entire household income, making women the decision-makers ...