Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘Technology’

Guerrilla Marketing Book Review – Small Business Gets Technocozy

The first chapter of Guerrilla Marketing does a nice side by side comparison of ‘traditional’ vs. ‘guerrilla’ marketing.  I wanted to pull out one very key factor that I think gives small business the upper hand, and it’s called being technocozy.  At least, that’s what Levinson calls it. Guerrilla marketers are the first to find ...

Pulling Yourself Back Down to Earth

04.16.2010 · Posted in Business Solutions, Time Management

As an entrepreneur, you want to know all the latest gadgets and gizmos, the next big technological advance, so that you and your business can be on the cutting edge. But as a small business owner, the mountain of information, all the different types of phones, computers and other tools, and all the programs and ...