Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘Technology’

Your Small Business Online, Step 1: Google Thyself

If you’re an established business, whether you have a website or not, you most likely have an online presence.  It’s very important that you are aware of what’s out there about you and that you start working to harness the power of the internet for your small business. So, Google your business.  Most likely the ...

Understanding Advertising Media

05.24.2010 · Posted in Advertising, Marketing, Media, Traditional Tactics

As a small business owner, you have only pennies to spare for placing advertisements, so you’ve got to make them count.  It’s imperative to understand what your options are and the pros and cons of each marketing medium so that you can get the most bang for your buck. Television – Okay it’s not likely ...

Do Smart Phones = Smart Small Businesses? (or, Jillian wants a Palm Pre Plus!)

Most of the small business owners I work with are older (35-55) than the typical smart phone user, and while most have cell phones, smart phones are few and far between.  And that’s understandable.  Smart phones are typically more expensive initially, require a data plan and are generally intimidating if you’ve never used one before. ...