Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘target’

How to Write Your Own Creative Brief

First of all, what is a creative brief?  A creative brief is a short document – preferably a single page – that summarizes the information that needs to be conveyed to the creative team in order to get the strategic message across to the target audience.  In an advertising agency, the account team writes one ...

Using Facebook to Bring Virtual Customers In Your Real Store

02.24.2010 · Posted in Facebook, Social Media

You know that you can use Facebook to find people interested in buying your products online, but what if you really need to get people into your brick and mortar business?  You can do that, too. First, you need to use Facebook’s search function to search for pages associated with your geographical location.  Does your ...