Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘race’

The Census and Race – Have We Outgrown Old Targeting Techniques?

03.17.2010 · Posted in Advertising, Current Events, Targeting

The book Applebee’s America talks about a new type of targeting for the purpose of marketing. ¬†This type of marketing focuses on the things that really matter to a person – your friends, family, interests, and your core values and beliefs. ¬†Traditional targeting looks at arbitrary things like race, religion, income, and age. ¬†Applebee’s America ...