Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘Public Relations’

What Is Public Relations?

What is Public Relations? Public Relations is simply the organized effort to earn media coverage organically rather than paying for it. Public Relations also encompasses activities like social networking, community outreach, and crisis response. How does it apply to small business marketing? There are several reasons why small businesses need to take Public Relations seriously. ...

Corporate Social Responsibility – Do Small Businesses Need to Care?

05.25.2010 · Posted in Community Outreach, Public Relations

Corporate Social Responsibility, or “CSR” as we call it in the PR biz, is a hot topic right now.  Have you heard of it?  Put simply, it’s the push to create in big businesses a sense of duty to the community in which they do business.  Many large companies are responding, too.  Target donates millions ...

Building Your Small Business Media List from Scratch

Building a media list is the first step toward having a real, functional media relations effort.  This can be a daunting task for the small business owner who has no experience in public relations and no contacts with local news reporters or editors.  No worries, there are a few  simple – but time consuming – ...