Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘outreach’

Corporate Social Responsibility – Do Small Businesses Need to Care?

05.25.2010 · Posted in Community Outreach, Public Relations

Corporate Social Responsibility, or “CSR” as we call it in the PR biz, is a hot topic right now.  Have you heard of it?  Put simply, it’s the push to create in big businesses a sense of duty to the community in which they do business.  Many large companies are responding, too.  Target donates millions ...

Creating Take-Aways for Your Small Business

Picture this: you’re in the doctor’s office, waiting for the doctor, probably with no pants on, and you’ve got absolutely nothing to do.  So you pick up one of the many pamphlets available on a wall display.  One is about asthma, there’s another on heart disease, and another on bladder infection symptoms.  Maybe some of ...

Guerrilla Marketing Book Review – Qualities of A Serious Business Owner

In chapter three of Guerrilla Marketing (yes, I’m only on chapter three.  I told you I was slow!) Levinson introduces 16 “Monumental Secrets of Guerrilla Marketing.”  There’s really no big secret.  They all add up  to the same qualities we attribute to any successful person or project in life.  I won’t go through all 16, ...