Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘online’

How to Write E-Newsletters That Aren’t Annoying

There’s nothing more annoying than an e-newsletter that just regurgitates information that can be found on your small business’s website.  Or that offers zero incentive to be on the recipient list.  Or that is twelve pages long.  Here are a few tips for writing well in your e-newsletters: Write new content.  It has to be ...

Guerrilla Marketing Book Review – Small Business Gets Technocozy

The first chapter of Guerrilla Marketing does a nice side by side comparison of ‘traditional’ vs. ‘guerrilla’ marketing.  I wanted to pull out one very key factor that I think gives small business the upper hand, and it’s called being technocozy.  At least, that’s what Levinson calls it. Guerrilla marketers are the first to find ...

ShopTab – Your Secret Weapon for Selling Online

You’ve got a product.  Maybe it’s a craft you make at home, maybe you’re a full-on business that just hasn’t developed an online presence yet, or maybe you’ve got a website but you don’t want to pay the $$$ to create a storefront for it.  Whatever the case maybe, if you can sell online, you ...