Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘online’

Understanding Advertising Media

05.24.2010 · Posted in Advertising, Marketing, Media, Traditional Tactics

As a small business owner, you have only pennies to spare for placing advertisements, so you’ve got to make them count.  It’s imperative to understand what your options are and the pros and cons of each marketing medium so that you can get the most bang for your buck. Television – Okay it’s not likely ...

Do Smart Phones = Smart Small Businesses? (or, Jillian wants a Palm Pre Plus!)

Most of the small business owners I work with are older (35-55) than the typical smart phone user, and while most have cell phones, smart phones are few and far between.  And that’s understandable.  Smart phones are typically more expensive initially, require a data plan and are generally intimidating if you’ve never used one before. ...

How to Write Your Own Creative Brief

First of all, what is a creative brief?  A creative brief is a short document – preferably a single page – that summarizes the information that needs to be conveyed to the creative team in order to get the strategic message across to the target audience.  In an advertising agency, the account team writes one ...