Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘news’

Adapting Your Small Business to the New Economic Environment

04.15.2010 · Posted in Business Solutions, Business Systems

You have been in business for fifty years.  Your company has weathered the Carter recession, the late ’80s recession, the ’90s bust.  Why should you change anything now?  Sure, business is slow.  But that’s somebody else’s fault.  It has nothing to do with the fact you’re still stuck using systems that belong in the ...

Building Your Small Business Media List from Scratch

Building a media list is the first step toward having a real, functional media relations effort.  This can be a daunting task for the small business owner who has no experience in public relations and no contacts with local news reporters or editors.  No worries, there are a few  simple – but time consuming – ...