Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘money’

How to Make A Marketing Calendar

02.04.2011 · Posted in How Tos, Marketing, Small Business Tools

What is a marketing calendar? A marketing calendar is just what it sounds like: a calendar for your marketing schedule.  It’s a great way to plan out a year’s worth (or more) of marketing campaigns so that you can see at a glance every thing you plan to do and what needs to happen to ...

What Are Reach and Frequency?

06.18.2010 · Posted in Advertising

What is reach? Reach refers to the number of people that get exposed to your message for a particular advertisement. Why is reach important to small business marketing? A great advertisement will do you no good if no one sees it. If you’re going to pay for advertising, make sure you’re getting your money’s worth. ...