Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘mission statement’

Guerrilla Marketing Book Review – Writing Your Mission Statement

04.29.2010 · Posted in Books, Planning, Small Business Tools

Jay Levinson, in his book Guerrilla Marketing, recommends that marketers come up with a common direction to guide the messaging for a business.  As a small business owner, this is pretty much all up to you.  Levinson says to start with no more than seven sentences and whittle it down to seven words. I usually ...