Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘media’

A Message to Big Business – Social Media Is No Longer Optional

I tripped across the second iteration of this masterfully constructed video and just had to share it.  It really illustrates the power that social media has over our society in this day and age.  The good news for small business owners is that you have nothing to hold you back the way big business does. ...

Building Your Small Business Media List from Scratch

Building a media list is the first step toward having a real, functional media relations effort.  This can be a daunting task for the small business owner who has no experience in public relations and no contacts with local news reporters or editors.  No worries, there are a few  simple – but time consuming – ...

Building A Media List for Your Small Business PR

03.24.2010 · Posted in Media Relations, Planning, Public Relations

“I called the newspaper and told them about my event, but nobody showed up to cover it!” How many times have I heard this?  Too many! You called the paper, hm?  Who did you talk to?  Do you even know?  It was probably the receptionist.  And unless you found a body, a bag of money ...