Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘Media Relations’

Building Your Small Business Media List from Scratch

Building a media list is the first step toward having a real, functional media relations effort.  This can be a daunting task for the small business owner who has no experience in public relations and no contacts with local news reporters or editors.  No worries, there are a few  simple – but time consuming – ...

Building A Media List for Your Small Business PR

03.24.2010 · Posted in Media Relations, Planning, Public Relations

“I called the newspaper and told them about my event, but nobody showed up to cover it!” How many times have I heard this?  Too many! You called the paper, hm?  Who did you talk to?  Do you even know?  It was probably the receptionist.  And unless you found a body, a bag of money ...