What are “outposts?” Outposts are social media tools that help you stay in-the-know about what’s going on in your marketplace and eventually can help you spread the word about your own product or service. I’m going to talk about one today: Twitter. Twitter is a social networking site that asks its users one simple question: ...
There is a very slim chance that you do something that I can not fathom a good use of social media for. But that would make you one of maybe .0000005% of businesses in the world, and I really doubt there’s no way social media can improve your numbers. If you want a more measured answer, ...
It’s hard to see past the bottom line as a business owner. Sales and revenue are the earth and stars. But when you’re overly focused turning a profit – to the point that you’re tracking your year-to-date numbers down to the day – you’re shooting yourself (and your sales) in the foot. Watching a pot ...