Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘Marketing’

Guerrilla Marketing – A Gem for Small Business Marketers

What is Guerrilla Marketing?  In plain terms, it means: Spending little or no money. Using unconventional methods to market a business. Innovating totally new ways to create awareness and excitement for a brand or product. Tailoring marketing to YOUR business and YOUR customer. Guerrilla Marketing was ‘invented’ years ago by Jay Levinson in a book ...

ShopTab – Your Secret Weapon for Selling Online

You’ve got a product.  Maybe it’s a craft you make at home, maybe you’re a full-on business that just hasn’t developed an online presence yet, or maybe you’ve got a website but you don’t want to pay the $$$ to create a storefront for it.  Whatever the case maybe, if you can sell online, you ...

JillianShaw.com Gets A New Look

04.19.2010 · Posted in Blogging, Design, Marketing, Website

An alternate title for this post could be ‘the irresponsible and haphazard method for choosing your website design.’  But that would be kind of long. I’ve been practically living on a super-useful blog (totally unrelated to small business, sorry, or else I’d link to it here) that uses a three-column layout and after a while ...