Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘Marketing’

Guerrilla Marketing Book Review – Writing Your Mission Statement

04.29.2010 · Posted in Books, Planning, Small Business Tools

Jay Levinson, in his book Guerrilla Marketing, recommends that marketers come up with a common direction to guide the messaging for a business.  As a small business owner, this is pretty much all up to you.  Levinson says to start with no more than seven sentences and whittle it down to seven words. I usually ...

Guerrilla Marketing Book Review – Attention to Detail!

In the Army, I heard this a gazillion times: “Attention to detail, Soldier!”  From making up bunks to loading grenade launchers, attention to detail is very important.  It’s the way a Soldier should approach every moment.  Small  business owners should adopt this mentality, too.  Pay attention to every detail in your store, of your customers, ...

Guerrilla Marketing Book Review – Small Business Gets Technocozy

The first chapter of Guerrilla Marketing does a nice side by side comparison of ‘traditional’ vs. ‘guerrilla’ marketing.  I wanted to pull out one very key factor that I think gives small business the upper hand, and it’s called being technocozy.  At least, that’s what Levinson calls it. Guerrilla marketers are the first to find ...