Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘Marketing’

What Are Reach and Frequency?

06.18.2010 · Posted in Advertising

What is reach? Reach refers to the number of people that get exposed to your message for a particular advertisement. Why is reach important to small business marketing? A great advertisement will do you no good if no one sees it. If you’re going to pay for advertising, make sure you’re getting your money’s worth. ...

What Is Public Relations?

What is Public Relations? Public Relations is simply the organized effort to earn media coverage organically rather than paying for it. Public Relations also encompasses activities like social networking, community outreach, and crisis response. How does it apply to small business marketing? There are several reasons why small businesses need to take Public Relations seriously. ...

In-Store Signage: An Easy First Step for Small Business Marketing

Marketing begins with you. How you treat the people that enter your store, your customer service policies, the cleanliness of your space and the presentation of your products. A frequently overlooked – yet pivotal – marketing tool is effectively utilizing the space within your own four walls. It’s important that your store is neat, organized ...