Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘how to’

Making An Employee Handbook for Your Small Business

As soon as you have one true employee, you really should have an employee handbook.  I’m not talking about your son who helps on weekends for petty cash, but an actual employee for whom you take out taxes and whatnot.  You never know when your small business will grow, so you need to be prepared. ...

How to Write Good Ads for Your Small Business

03.21.2010 · Posted in Advertising, Copywriting, Offline

There is no secret to writing good ads.  There are basic principles.  And I didn’t invent them.  George Orwell did (or at least he described them best so far). In 1946 George Orwell wrote “Politics and the English Language” where he explained how academics were (they still do) butchering the English language – writing truly ...

Five Unique Ways to Promote Your Small Business through Community Outreach

03.16.2010 · Posted in Community Outreach, Public Relations

1. Advertise in local community theatre play bills. Community theatres provide a tremendous resource for a small community – especially for its young people. It provides intelligent entertainment, a positive creative outlet, and encourages a love of the arts for everyone involved. If your town doesn’t have a community theatre, try the high school Theatre ...