Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘government’

Health Care Reform Resources for Small Business Owners

03.23.2010 · Posted in Business Issues, Health Care

When you’re running a small business, it’s easy to get caught up in the day to day and ignore the national news that’s going on around you.  Generally that’s okay, it’s mostly BS anyway, right?  But Congress just passed a health care reform bill that has serious consequences to you as a small business owner. ...

The Census and Race – Have We Outgrown Old Targeting Techniques?

03.17.2010 · Posted in Advertising, Current Events, Targeting

The book Applebee’s America talks about a new type of targeting for the purpose of marketing.  This type of marketing focuses on the things that really matter to a person – your friends, family, interests, and your core values and beliefs.  Traditional targeting looks at arbitrary things like race, religion, income, and age.  Applebee’s America ...