Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘demographic’

Defining Your Business’s Audience

03.11.2010 · Posted in Advertising, Geotargeting, Targeting

The number one mistake that many small business owners make when approaching advertising is not defining their audience.  Instead of figuring out who is most likely and most willing to purchase a service or product, lots of small business owners assume that hitting the widest audience is always the best way to go.  WRONG.  Could ...

How to Target Your Facebook Ad

02.26.2010 · Posted in Advertising, Facebook, Social Media

There are countless reasons to use Facebook to promote your business.  This article outlines just a few of them and highlights some real Facebook success stories. One of the greatest things about being a business on Facebook is its unique, affordable, targeted advertising tools.  I talk briefly about Facebook Advertising in this post, but I ...