Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘definition’

What Is A Marketing Plan?

05.11.2010 · Posted in Advertising, Marketing, Planning, Public Relations

What is a marketing plan?  It’s a written document that lays out the following information: Who is your target market?  This group is made up of  your customers and potential customers. What is the market landscape?  Here you determine your competition and how you differentiate your company from theirs. What are your marketing goals?  This ...

What Is Social Media?

02.09.2010 · Posted in Social Media

It’s hard to pin down a real definition for Social Media.  Here are a few I found online: Social media is content created by people using highly accessible and scalable publishing technologies (en.wikipedia.org/wiki/Social_media) A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, ...