Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘customers’

Guerrilla Marketing Book Review – Attention to Detail!

In the Army, I heard this a gazillion times: “Attention to detail, Soldier!”  From making up bunks to loading grenade launchers, attention to detail is very important.  It’s the way a Soldier should approach every moment.  Small  business owners should adopt this mentality, too.  Pay attention to every detail in your store, of your customers, ...

Guerrilla Marketing – A Gem for Small Business Marketers

What is Guerrilla Marketing?  In plain terms, it means: Spending little or no money. Using unconventional methods to market a business. Innovating totally new ways to create awareness and excitement for a brand or product. Tailoring marketing to YOUR business and YOUR customer. Guerrilla Marketing was ‘invented’ years ago by Jay Levinson in a book ...

ShopTab – Your Secret Weapon for Selling Online

You’ve got a product.  Maybe it’s a craft you make at home, maybe you’re a full-on business that just hasn’t developed an online presence yet, or maybe you’ve got a website but you don’t want to pay the $$$ to create a storefront for it.  Whatever the case maybe, if you can sell online, you ...