Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘copy’

How to Write Your Own Creative Brief

First of all, what is a creative brief?  A creative brief is a short document – preferably a single page – that summarizes the information that needs to be conveyed to the creative team in order to get the strategic message across to the target audience.  In an advertising agency, the account team writes one ...

Featured Small Business – Bats! meow

To kick off my new ‘Featured Small Business’ series, I’m starting with a family owned small business run out of quaint Midwestern town, Anderson, Indiana.  Aside from one little detail, Eric and Sheila Schroeder are your average, run-of-the-mill, hard working Hoosiers, designing and developing a high-quality product that caters to a very specific target market ...

The Importance of Good Copywriting – Message Matters

03.23.2010 · Posted in Website, Writing

Usually I try to think of ways to do all your small business marketing yourself, for free or really cheap.  But this is one area where, if you can afford it, it’s not a bad idea to hire a professional.  You know your business needs a website.  It needs to be good, and if you’re ...