Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘contact’

Building Your Small Business Media List from Scratch

Building a media list is the first step toward having a real, functional media relations effort.  This can be a daunting task for the small business owner who has no experience in public relations and no contacts with local news reporters or editors.  No worries, there are a few  simple – but time consuming – ...

Email Marketing for Beginners

02.24.2010 · Posted in Advertising, Email Marketing

Collect addresses from walk in customers.  Ask your friends if you can start with them.  They may find later on that a product you emailed about is perfect for someone they know and forward it to them.  If you have a website that collects emails or if you have a twitter or facebook, ask for ...

Yes, You Can Use Facebook For Your Small Business

02.21.2010 · Posted in Facebook, Social Media

A couple of months back the New York Times published this article about business promotion on Facebook.  Instead of making you read the whole thing, here’s a summary of the important parts: Go where the customers are (Hint: They’re on Facebook) Most businesses start with a ‘Page’ where Facebook users become ‘fans,’ rather than an ...