Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘cheap’

How to Turn Small Business Office Supplies into Advertising Tools

Every business owner needs office supplies.  Printer paper, post-it notes, paper clips, even if your office is in your basement, you probably have the basics.  Here’s a few supplies you most likely already have or can cheaply pick up on your next trip to Office Depot, and how you can transform them into marketing tools ...

Your Small Business Online, Step 1: Google Thyself

If you’re an established business, whether you have a website or not, you most likely have an online presence.  It’s very important that you are aware of what’s out there about you and that you start working to harness the power of the internet for your small business. So, Google your business.  Most likely the ...

What Is Public Relations?

What is Public Relations? Public Relations is simply the organized effort to earn media coverage organically rather than paying for it. Public Relations also encompasses activities like social networking, community outreach, and crisis response. How does it apply to small business marketing? There are several reasons why small businesses need to take Public Relations seriously. ...