Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘business’

2010 GOP Sweep: What Does It Mean for Small Business?

With a Republican gain of some 65 seats in the House, you may be wondering how this ‘sweeping’ change in the political landscape will affect you in the coming days. You may have seen rumors that the stock market will jump up in response. It may, but as we all know the NYSE is about ...

All I Really Need to Know (about Copywriting) I Learned from Watching Dave Marinaccio

07.14.2010 · Posted in Advertising, Blogging, Copywriting, Life

The following is re-posted from a guest blog post on on July 2nd, 2010. Today is my last day at the coolest job I’ve ever had. ┬áI’m a copywriter for the largest advertising agency in the ┬áNation’s capital – for a few more hours, at least. Two and a half years ago, I didn’t ...

What Are Reach and Frequency?

06.18.2010 · Posted in Advertising

What is reach? Reach refers to the number of people that get exposed to your message for a particular advertisement. Why is reach important to small business marketing? A great advertisement will do you no good if no one sees it. If you’re going to pay for advertising, make sure you’re getting your money’s worth. ...