Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘attitude’

Featured Small Business – Bats! meow

To kick off my new ‘Featured Small Business’ series, I’m starting with a family owned small business run out of quaint Midwestern town, Anderson, Indiana.  Aside from one little detail, Eric and Sheila Schroeder are your average, run-of-the-mill, hard working Hoosiers, designing and developing a high-quality product that caters to a very specific target market ...

Guerrilla Marketing Book Review – Attention to Detail!

In the Army, I heard this a gazillion times: “Attention to detail, Soldier!”  From making up bunks to loading grenade launchers, attention to detail is very important.  It’s the way a Soldier should approach every moment.  Small  business owners should adopt this mentality, too.  Pay attention to every detail in your store, of your customers, ...

6 Tips for A Coffee Shop Small Business Owner

Small business owner Jim Davis asked me how I could help him promote his collection of coffee shops. We own several coffeehouses – www.coffeehousesandcafes.com – what do you recommend? We advertise online and such with varied success – we are also big into social media….Thoughts? And here’s what I suggested: Hm, this is a tough ...