Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

You still see them around.  At the entrance of the grocery store, on a telephone pole with an arrow pointing toward a garage sale, and on campus sidewalks advertising club events.  But as a business owner, you’re too sophisticated and grown up to use a simple flyer to publicize a sale or event you’re hosting, ...

It’s hard to see past the bottom line as a business owner.  Sales and revenue are the earth and stars.  But when you’re overly focused turning a profit – to the point that you’re tracking your year-to-date numbers down to the day – you’re shooting yourself (and your sales) in the foot.  Watching a pot ...