Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Posts Tagged ‘Advertising’

Guerrilla Marketing Book Review – Qualities of A Serious Business Owner

In chapter three of Guerrilla Marketing (yes, I’m only on chapter three.  I told you I was slow!) Levinson introduces 16 “Monumental Secrets of Guerrilla Marketing.”  There’s really no big secret.  They all add up  to the same qualities we attribute to any successful person or project in life.  I won’t go through all 16, ...

Guerrilla Marketing – A Gem for Small Business Marketers

What is Guerrilla Marketing?  In plain terms, it means: Spending little or no money. Using unconventional methods to market a business. Innovating totally new ways to create awareness and excitement for a brand or product. Tailoring marketing to YOUR business and YOUR customer. Guerrilla Marketing was ‘invented’ years ago by Jay Levinson in a book ...

The Census and Race – Have We Outgrown Old Targeting Techniques?

03.17.2010 · Posted in Advertising, Current Events, Targeting

The book Applebee’s America talks about a new type of targeting for the purpose of marketing.  This type of marketing focuses on the things that really matter to a person – your friends, family, interests, and your core values and beliefs.  Traditional targeting looks at arbitrary things like race, religion, income, and age.  Applebee’s America ...