Jay Levinson, in his book Guerrilla Marketing, recommends that marketers come up with a common direction to guide the messaging for a business. As a small business owner, this is pretty much all up to you. Levinson says to start with no more than seven sentences and whittle it down to seven words. I usually ...
In the Army, I heard this a gazillion times: “Attention to detail, Soldier!” From making up bunks to loading grenade launchers, attention to detail is very important. It’s the way a Soldier should approach every moment. Small business owners should adopt this mentality, too. Pay attention to every detail in your store, of your customers, ...
The first chapter of Guerrilla Marketing does a nice side by side comparison of ‘traditional’ vs. ‘guerrilla’ marketing. I wanted to pull out one very key factor that I think gives small business the upper hand, and it’s called being technocozy. At least, that’s what Levinson calls it. Guerrilla marketers are the first to find ...