Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

How to Write E-Newsletters That Aren’t Annoying

There’s nothing more annoying than an e-newsletter that just regurgitates information that can be found on your small business’s website.  Or that offers zero incentive to be on the recipient list.  Or that is twelve pages long.  Here are a few tips for writing well in your e-newsletters: Write new content.  It has to be ...

Guerrilla Marketing Book Review – Qualities of A Serious Business Owner

In chapter three of Guerrilla Marketing (yes, I’m only on chapter three.  I told you I was slow!) Levinson introduces 16 “Monumental Secrets of Guerrilla Marketing.”  There’s really no big secret.  They all add up  to the same qualities we attribute to any successful person or project in life.  I won’t go through all 16, ...

Featured Small Business – Bats! meow

To kick off my new ‘Featured Small Business’ series, I’m starting with a family owned small business run out of quaint Midwestern town, Anderson, Indiana.  Aside from one little detail, Eric and Sheila Schroeder are your average, run-of-the-mill, hard working Hoosiers, designing and developing a high-quality product that caters to a very specific target market ...