Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Are Children A Marketing Vehicle?

You bet.  Why?  Let me break it down for you. Women are the fastest growing market segment in America.  They’ve been gaining ground in making their own money, many are becoming the official breadwinners of the household, and they’ve taken over virtually all of the control of the entire household income, making women the decision-makers ...

What Is A Marketing Plan?

05.11.2010 · Posted in Advertising, Marketing, Planning, Public Relations

What is a marketing plan?  It’s a written document that lays out the following information: Who is your target market?  This group is made up of  your customers and potential customers. What is the market landscape?  Here you determine your competition and how you differentiate your company from theirs. What are your marketing goals?  This ...

How to Write Your Own Creative Brief

First of all, what is a creative brief?  A creative brief is a short document – preferably a single page – that summarizes the information that needs to be conveyed to the creative team in order to get the strategic message across to the target audience.  In an advertising agency, the account team writes one ...