Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Explaining Advertising Saturation

06.24.2010 · Posted in Advertising, How Tos, Marketing, Media, Targeting

Have you ever seen an ad that made you say “If I see that commercial one more time I’m going to scream!” ┬áThat’s because the brand is trying to saturate the market. ┬áSaturation is can be a difficult concept to grasp, but for small business owners, a condensed definition is all that’s necessary in order ...

What Are Reach and Frequency?

06.18.2010 · Posted in Advertising

What is reach? Reach refers to the number of people that get exposed to your message for a particular advertisement. Why is reach important to small business marketing? A great advertisement will do you no good if no one sees it. If you’re going to pay for advertising, make sure you’re getting your money’s worth. ...

What Is Public Relations?

What is Public Relations? Public Relations is simply the organized effort to earn media coverage organically rather than paying for it. Public Relations also encompasses activities like social networking, community outreach, and crisis response. How does it apply to small business marketing? There are several reasons why small businesses need to take Public Relations seriously. ...