Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Yes, You Can Use Facebook For Your Small Business

02.21.2010 · Posted in Facebook, Social Media

A couple of months back the New York Times published this article about business promotion on Facebook.  Instead of making you read the whole thing, here’s a summary of the important parts: Go where the customers are (Hint: They’re on Facebook) Most businesses start with a ‘Page’ where Facebook users become ‘fans,’ rather than an ...

Essential “Outposts” – Twitter

02.11.2010 · Posted in Social Media, Twitter

What are “outposts?”  Outposts are social media tools that help you stay in-the-know about what’s going on in your marketplace and eventually can help you spread the word about your own product or service.  I’m going to talk about one today:  Twitter. Twitter is a social networking site that asks its users one simple question: ...

What Is Social Media?

02.09.2010 · Posted in Social Media

It’s hard to pin down a real definition for Social Media.  Here are a few I found online: Social media is content created by people using highly accessible and scalable publishing technologies ( A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, ...