A couple of months back the New York Times published this article about business promotion on Facebook. Instead of making you read the whole thing, here’s a summary of the important parts: Go where the customers are (Hint: They’re on Facebook) Most businesses start with a ‘Page’ where Facebook users become ‘fans,’ rather than an ...
What are “outposts?” Outposts are social media tools that help you stay in-the-know about what’s going on in your marketplace and eventually can help you spread the word about your own product or service. I’m going to talk about one today: Twitter. Twitter is a social networking site that asks its users one simple question: ...
It’s hard to pin down a real definition for Social Media. Here are a few I found online: Social media is content created by people using highly accessible and scalable publishing technologies (en.wikipedia.org/wiki/Social_media) A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, ...