Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

How to Write Good Ads for Your Small Business

03.21.2010 · Posted in Advertising, Copywriting, Offline

There is no secret to writing good ads.  There are basic principles.  And I didn’t invent them.  George Orwell did (or at least he described them best so far). In 1946 George Orwell wrote “Politics and the English Language” where he explained how academics were (they still do) butchering the English language – writing truly ...

The Census and Race – Have We Outgrown Old Targeting Techniques?

03.17.2010 · Posted in Advertising, Current Events, Targeting

The book Applebee’s America talks about a new type of targeting for the purpose of marketing.  This type of marketing focuses on the things that really matter to a person – your friends, family, interests, and your core values and beliefs.  Traditional targeting looks at arbitrary things like race, religion, income, and age.  Applebee’s America ...

Five Unique Ways to Promote Your Small Business through Community Outreach

03.16.2010 · Posted in Community Outreach, Public Relations

1. Advertise in local community theatre play bills. Community theatres provide a tremendous resource for a small community – especially for its young people. It provides intelligent entertainment, a positive creative outlet, and encourages a love of the arts for everyone involved. If your town doesn’t have a community theatre, try the high school Theatre ...