Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Traditional Tactics’ Category

In-Store Signage: An Easy First Step for Small Business Marketing

Marketing begins with you. How you treat the people that enter your store, your customer service policies, the cleanliness of your space and the presentation of your products. A frequently overlooked – yet pivotal – marketing tool is effectively utilizing the space within your own four walls. It’s important that your store is neat, organized ...

Understanding Advertising Media

05.24.2010 · Posted in Advertising, Marketing, Media, Traditional Tactics

As a small business owner, you have only pennies to spare for placing advertisements, so you’ve got to make them count.  It’s imperative to understand what your options are and the pros and cons of each marketing medium so that you can get the most bang for your buck. Television – Okay it’s not likely ...

Creating Take-Aways for Your Small Business

Picture this: you’re in the doctor’s office, waiting for the doctor, probably with no pants on, and you’ve got absolutely nothing to do.  So you pick up one of the many pamphlets available on a wall display.  One is about asthma, there’s another on heart disease, and another on bladder infection symptoms.  Maybe some of ...