Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘In-Store’ Category

How to Turn Small Business Office Supplies into Advertising Tools

Every business owner needs office supplies.  Printer paper, post-it notes, paper clips, even if your office is in your basement, you probably have the basics.  Here’s a few supplies you most likely already have or can cheaply pick up on your next trip to Office Depot, and how you can transform them into marketing tools ...

In-Store Signage: An Easy First Step for Small Business Marketing

Marketing begins with you. How you treat the people that enter your store, your customer service policies, the cleanliness of your space and the presentation of your products. A frequently overlooked – yet pivotal – marketing tool is effectively utilizing the space within your own four walls. It’s important that your store is neat, organized ...

Creating Take-Aways for Your Small Business

Picture this: you’re in the doctor’s office, waiting for the doctor, probably with no pants on, and you’ve got absolutely nothing to do.  So you pick up one of the many pamphlets available on a wall display.  One is about asthma, there’s another on heart disease, and another on bladder infection symptoms.  Maybe some of ...