Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘How Tos’ Category

How to Make A Marketing Calendar

02.04.2011 · Posted in How Tos, Marketing, Small Business Tools

What is a marketing calendar? A marketing calendar is just what it sounds like: a calendar for your marketing schedule.  It’s a great way to plan out a year’s worth (or more) of marketing campaigns so that you can see at a glance every thing you plan to do and what needs to happen to ...

Explaining Advertising Saturation

06.24.2010 · Posted in Advertising, How Tos, Marketing, Media, Targeting

Have you ever seen an ad that made you say “If I see that commercial one more time I’m going to scream!”  That’s because the brand is trying to saturate the market.  Saturation is can be a difficult concept to grasp, but for small business owners, a condensed definition is all that’s necessary in order ...

Building Your Small Business Media List from Scratch

Building a media list is the first step toward having a real, functional media relations effort.  This can be a daunting task for the small business owner who has no experience in public relations and no contacts with local news reporters or editors.  No worries, there are a few  simple – but time consuming – ...