Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Small Business Tools’ Category

How to Write E-Newsletters That Aren’t Annoying

There’s nothing more annoying than an e-newsletter that just regurgitates information that can be found on your small business’s website.  Or that offers zero incentive to be on the recipient list.  Or that is twelve pages long.  Here are a few tips for writing well in your e-newsletters: Write new content.  It has to be ...

Guerrilla Marketing Book Review – Qualities of A Serious Business Owner

In chapter three of Guerrilla Marketing (yes, I’m only on chapter three.  I told you I was slow!) Levinson introduces 16 “Monumental Secrets of Guerrilla Marketing.”  There’s really no big secret.  They all add up  to the same qualities we attribute to any successful person or project in life.  I won’t go through all 16, ...

Guerrilla Marketing Book Review – Writing Your Mission Statement

04.29.2010 · Posted in Books, Planning, Small Business Tools

Jay Levinson, in his book Guerrilla Marketing, recommends that marketers come up with a common direction to guide the messaging for a business.  As a small business owner, this is pretty much all up to you.  Levinson says to start with no more than seven sentences and whittle it down to seven words. I usually ...