Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Online Tools’ Category

Your Small Business Online, Step 1: Google Thyself

If you’re an established business, whether you have a website or not, you most likely have an online presence.  It’s very important that you are aware of what’s out there about you and that you start working to harness the power of the internet for your small business. So, Google your business.  Most likely the ...

A Message to Big Business – Social Media Is No Longer Optional

I tripped across the second iteration of this masterfully constructed video and just had to share it.  It really illustrates the power that social media has over our society in this day and age.  The good news for small business owners is that you have nothing to hold you back the way big business does. ...

How to Write E-Newsletters That Aren’t Annoying

There’s nothing more annoying than an e-newsletter that just regurgitates information that can be found on your small business’s website.  Or that offers zero incentive to be on the recipient list.  Or that is twelve pages long.  Here are a few tips for writing well in your e-newsletters: Write new content.  It has to be ...