Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Books’ Category

Guerrilla Marketing Book Review – Qualities of A Serious Business Owner

In chapter three of Guerrilla Marketing (yes, I’m only on chapter three.  I told you I was slow!) Levinson introduces 16 “Monumental Secrets of Guerrilla Marketing.”  There’s really no big secret.  They all add up  to the same qualities we attribute to any successful person or project in life.  I won’t go through all 16, ...

Guerrilla Marketing Book Review – Writing Your Mission Statement

04.29.2010 · Posted in Books, Planning, Small Business Tools

Jay Levinson, in his book Guerrilla Marketing, recommends that marketers come up with a common direction to guide the messaging for a business.  As a small business owner, this is pretty much all up to you.  Levinson says to start with no more than seven sentences and whittle it down to seven words. I usually ...

Guerrilla Marketing – A Gem for Small Business Marketers

What is Guerrilla Marketing?  In plain terms, it means: Spending little or no money. Using unconventional methods to market a business. Innovating totally new ways to create awareness and excitement for a brand or product. Tailoring marketing to YOUR business and YOUR customer. Guerrilla Marketing was ‘invented’ years ago by Jay Levinson in a book ...