Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Public Relations’ Category

Building A Media List for Your Small Business PR

03.24.2010 · Posted in Media Relations, Planning, Public Relations

“I called the newspaper and told them about my event, but nobody showed up to cover it!” How many times have I heard this?  Too many! You called the paper, hm?  Who did you talk to?  Do you even know?  It was probably the receptionist.  And unless you found a body, a bag of money ...

Five Unique Ways to Promote Your Small Business through Community Outreach

03.16.2010 · Posted in Community Outreach, Public Relations

1. Advertise in local community theatre play bills. Community theatres provide a tremendous resource for a small community – especially for its young people. It provides intelligent entertainment, a positive creative outlet, and encourages a love of the arts for everyone involved. If your town doesn’t have a community theatre, try the high school Theatre ...

6 Tips for A Coffee Shop Small Business Owner

Small business owner Jim Davis asked me how I could help him promote his collection of coffee shops. We own several coffeehouses – www.coffeehousesandcafes.com – what do you recommend? We advertise online and such with varied success – we are also big into social media….Thoughts? And here’s what I suggested: Hm, this is a tough ...