Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Public Relations’ Category

What Is A Marketing Plan?

05.11.2010 · Posted in Advertising, Marketing, Planning, Public Relations

What is a marketing plan?  It’s a written document that lays out the following information: Who is your target market?  This group is made up of  your customers and potential customers. What is the market landscape?  Here you determine your competition and how you differentiate your company from theirs. What are your marketing goals?  This ...

How to Write E-Newsletters That Aren’t Annoying

There’s nothing more annoying than an e-newsletter that just regurgitates information that can be found on your small business’s website.  Or that offers zero incentive to be on the recipient list.  Or that is twelve pages long.  Here are a few tips for writing well in your e-newsletters: Write new content.  It has to be ...

Building Your Small Business Media List from Scratch

Building a media list is the first step toward having a real, functional media relations effort.  This can be a daunting task for the small business owner who has no experience in public relations and no contacts with local news reporters or editors.  No worries, there are a few  simple – but time consuming – ...