Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Media Relations’ Category

What Is Public Relations?

What is Public Relations? Public Relations is simply the organized effort to earn media coverage organically rather than paying for it. Public Relations also encompasses activities like social networking, community outreach, and crisis response. How does it apply to small business marketing? There are several reasons why small businesses need to take Public Relations seriously. ...

Building Your Small Business Media List from Scratch

Building a media list is the first step toward having a real, functional media relations effort.  This can be a daunting task for the small business owner who has no experience in public relations and no contacts with local news reporters or editors.  No worries, there are a few  simple – but time consuming – ...

Building A Media List for Your Small Business PR

03.24.2010 · Posted in Media Relations, Planning, Public Relations

“I called the newspaper and told them about my event, but nobody showed up to cover it!” How many times have I heard this?  Too many! You called the paper, hm?  Who did you talk to?  Do you even know?  It was probably the receptionist.  And unless you found a body, a bag of money ...