Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Public Relations’ Category

What Is Public Relations?

What is Public Relations? Public Relations is simply the organized effort to earn media coverage organically rather than paying for it. Public Relations also encompasses activities like social networking, community outreach, and crisis response. How does it apply to small business marketing? There are several reasons why small businesses need to take Public Relations seriously. ...

A Message to Big Business – Social Media Is No Longer Optional

I tripped across the second iteration of this masterfully constructed video and just had to share it.  It really illustrates the power that social media has over our society in this day and age.  The good news for small business owners is that you have nothing to hold you back the way big business does. ...

Corporate Social Responsibility – Do Small Businesses Need to Care?

05.25.2010 · Posted in Community Outreach, Public Relations

Corporate Social Responsibility, or “CSR” as we call it in the PR biz, is a hot topic right now.  Have you heard of it?  Put simply, it’s the push to create in big businesses a sense of duty to the community in which they do business.  Many large companies are responding, too.  Target donates millions ...