Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Planning’ Category

Reorganizing Life

05.26.2010 · Posted in Family, Life, Planning, Time Management

One day when I was particularly bored, I “invented” a new way of organizing my life so that I could tackle multiple  projects without letting others slip.  It worked pretty well for me, so hopefully you’ll find it useful, too.  I think I might have developed it while reading The 7 Habits of Highly Effective ...

What Is A Marketing Plan?

05.11.2010 · Posted in Advertising, Marketing, Planning, Public Relations

What is a marketing plan?  It’s a written document that lays out the following information: Who is your target market?  This group is made up of  your customers and potential customers. What is the market landscape?  Here you determine your competition and how you differentiate your company from theirs. What are your marketing goals?  This ...

How to Write Your Own Creative Brief

First of all, what is a creative brief?  A creative brief is a short document – preferably a single page – that summarizes the information that needs to be conveyed to the creative team in order to get the strategic message across to the target audience.  In an advertising agency, the account team writes one ...