Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Offline’ Category

How to Turn Small Business Office Supplies into Advertising Tools

Every business owner needs office supplies.  Printer paper, post-it notes, paper clips, even if your office is in your basement, you probably have the basics.  Here’s a few supplies you most likely already have or can cheaply pick up on your next trip to Office Depot, and how you can transform them into marketing tools ...

Creating Take-Aways for Your Small Business

Picture this: you’re in the doctor’s office, waiting for the doctor, probably with no pants on, and you’ve got absolutely nothing to do.  So you pick up one of the many pamphlets available on a wall display.  One is about asthma, there’s another on heart disease, and another on bladder infection symptoms.  Maybe some of ...

How to Write Good Ads for Your Small Business

03.21.2010 · Posted in Advertising, Copywriting, Offline

There is no secret to writing good ads.  There are basic principles.  And I didn’t invent them.  George Orwell did (or at least he described them best so far). In 1946 George Orwell wrote “Politics and the English Language” where he explained how academics were (they still do) butchering the English language – writing truly ...